Objective

To enhance CVS Health's influence and contribution to community health and wellness, ultimately fostering healthier communities through increased engagement and service offerings.

Strategy

Initiated a wide-reaching health awareness and service campaign, designed to educate and engage communities in health and wellness activities.

The campaign combined educational outreach, wellness workshops, health screenings, and accessible information on preventive care. By leveraging both digital platforms and in-person events, the campaign aimed to reach a diverse audience, offering practical resources and support for individuals to take charge of their health.

Results

The campaign effectively expanded CVS Health's role and presence in community health initiatives. It led to increased participation in wellness programs and health services, reflecting a growing engagement with community members.

The initiative not only raised awareness about health issues and solutions but also enhanced the accessibility and utilization of CVS Health's services, contributing to the overall health and well-being of the communities served.